Music Business Worldwide: The MLC promotes five execs in leadership roles to bolster outreach, education, and member services

The Mechanical Licensing Collective (The MLC) has promoted five execs in key leadership positions within its organization.

First up, Ellen Truley has been promoted to Chief Marketing and External Affairs Officer. Truley has played a key role in The MLC’s outreach efforts, helping to enroll over 45,000 members. In her new role, she will continue to oversee marketing, communications, songwriter relations, and industry partnerships. Her expanded role will see her coordinating The MLC’s educational activities, songwriter relations, industry partnerships, government relations, and other external affairs.

Lindsey Major, a key figure behind The MLC’s member services, has been elevated to Chief Member Experience Officer. Major created and managed The MLC’s Support Team, carrying out an instrumental role in designing the organization’s member support programs, including developing tools that assist members in registering works and claiming royalties. In her new role, Major will focus on improving and expanding The MLC’s service offerings.

Andrew Mitchell, who has led The MLC’s data and matching efforts, is now Chief Analytics and Automation Officer. Mitchell has been responsible for overseeing the organization’s initiatives to match sound recordings with corresponding musical works, a critical role for ensuring rightsholders receive royalties. In his expanded role, he will continue to lead these efforts while also focusing on automating The MLC’s processes and preventing fraud.

Last month, Mitchell led The MLC’s effort in partnering with music streaming fraud detection company Beatdapp to “complement and enhance” The MLC’s existing streaming fraud detection capabilities.

Meanwhile, Joya Carmichael, who has led The MLC’s royalty distribution process since the first distribution in April 2021, has been promoted to Chief Administrative Officer. Under her leadership, The MLC says it has consistently distributed royalties on time, with the organization reaching the $2 billion milestone in distributed royalties earlier this year. In her new role, Carmichael will continue to manage royalty distributions while also overseeing internal process improvements.

Additionally, Rick Marshall was elevated earlier this summer to General Counsel, where manages The MLC’s legal affairs. Marshall has helped the organization ensure its compliance with US Copyright Office regulations and oversee interactions with digital service providers. As General Counsel, he will lead the legal team, handle any ongoing litigation, and guide The MLC in navigating its statutory responsibilities under the Music Modernization Act (MMA).

Click here to view full article.

Get Started

CONNECTING WITH THE MLC IS FREE AND EASY

Whether you’re an independent songwriter, a music publisher or administrator, a collective management organization, or someone looking to better manage your song data, The MLC is for YOU! Join today to connect your songs with the streaming royalties they’ve earned.

Click to learn more